Or perhaps you should keep your logo in just a solid color, for example-always solid white logo is used on color backgrounds (like in my logo example above). You must often test things out to see how the logo can be used on color backgrounds-for example: can you reverse the colors? (Is there enough contrast between them). Usually, we assign the primary color to the symbol, and the secondary color to the logotype, business descriptor, or a tagline.īut it all depends on the type of logo you have, but in general-try to stick with 1 or 2, max 3 colors for your logo.Īnd of course there are some brands that break this rule successfully (like Google for example), but for the most part this is a good starting point. Then, I also chose complimentary colors: like the beige color for example (which stands for credibility). Lastly, you simply need to make a decision as to what color would be the most appropriate for that brand.įor example: In my recent work for Medihuanna, we went with dark green color for the word-mark and a much brighter green for the leaflet symbol (green represents nature). Next, you need to look at your brand strategy and find colors that will represent the moods and emotions that you’re trying to convey. That's why brand colors need to be chosen carefully, not only to build brand awareness, but also to express differentiation.įirst, you need to do some color research and look for what colors link to your industry. Or when you walk into a store and look at the fridge-you can spot Coca-Cola and its distinctive red label from far away.Īs you can tell, we-logo designers are in the business of managing that perception. Therefore, the logo color (besides its shape) can be used as a mnemonic devise-It helps people remember and then identify brands just by the color alone.įor example: When you see a brown truck out of the corner of your eye, you know it is a UPS truck.Īnother example would be-when you see someone walking down the street with a little turquoise shopping bag-you know it is a Tiffany bag. This simply means that if you see logos from far away, or they’re blurred, or you just see them for a millisecond-Then you will recognize distinctive shape first, next you will register color and lastly you will read the brand name. Then the color comes second, and then lastly we decode words as it takes a bit more time to process the language. When we look at logos, the brain acknowledges and remembers shapes first. The sequence of cognition is just a fancy way of saying how our brain recognizes and interprets sensory stimuli. That way you can master consistency and meaning over a broad range of applications.
VIBER LOGO COLOR CODE HOW TO
Then, I will also show you how to choose color palettes for you brand identity. Next, I will explain what’s the process of choosing the colors for your logo. In this article you will learn what to consider when choosing the right color for your logo.įirst, I will talk a bit about the color psychology, and then I will show you examples of famous brands. However, TD Bank went with green for differentiation, and so green here can also mean financial growth and prosperity.īy using green and not blue-TD bank logo doesn't blend-in, but it can rather stand out among competitors.Īs you can see-using color more deliberately can increase the effectiveness of your brand identity. What are Other Similar Brands that Use Same Color Schemes as Viber?īrands that use colors similar to Viber are listed below.Using the right color will stimulate brand association, but not only that-Using the right color can also facilitate differentiation.įor example: a lot of banks use blue in their logos as it is commonly known to evoke trust and stability. The Viber purple and white colors for the Viber brand logo can be confirmed by visiting Viber’s official website. Viber logo colors are confirmed by the Viber company. The Viber company created the Viber logo and chose Viber purple and white as the Viber brand color palette because of its uniqueness in the market of communication platforms.
Viber logo has been created by the Viber company. The white color from Viber logo symbolizes efficiency. The Viber purple color from the Viber logo represents quality. The Viber logo colors represent quality and efficiency.
VIBER LOGO COLOR CODE FREE
Viber logo meaning is providing free and accessible communication for all users.
VIBER LOGO COLOR CODE DOWNLOAD
To download the Viber logo in PNG format, right-click and choose save.
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